Pegah Mirzadeh
Pegah Mirzadeh
UX and UI designer in a website redesign
My Role
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Lead UX designer,
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UX researcher,
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Data analyst
My Responsibilities
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User research,
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Competitive analysis,
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Wireframing,
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Prototyping,
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Usability testing,
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Presenting to stakeholders,
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User journey
Project Duration
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4 weeks
Millstone Bakery is a local bakery in North Plano, Texas. It prides itself on only using high-quality, fresh ingredients. Its goal is to provide superior baking products that exceed customer expectations.​
Its primary focus is producing custom-made cakes for its customer's events, varying from weddings to graduation parties and birthdays.
Heuristic evaluation
Our journey began with a heuristic evaluation of the business and its current online presence.
Main issues to be addressed:
Aesthetic and minimalist design:
Color scheme, fonts, use of white spaces, quality of images, ...
Flexibility and efficiency of use:
Complicated path and unclear user journey
Consistency and standards:
Disordered images, various face types, various styles ...
Match between system and real world:
Outdated iconography, and design of shopping cart
Design features
Improve customer access
Ease of ordering/fixing a cake-tasting appointment
Reduce time and misclick rates to complete the task
Improve visual aspects of website
Competitive analysis
Strengths
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offering the customized cakes
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local business (not overbooked)
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offering catering services
Can be improved
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visualization
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offering the possibility to order the customized cakes
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improving webshop experince
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offering delivery services
Weakness
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no calendar is available for reservation
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outdated information
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low-quality information about business
It is not worth the effort
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Bulletin board
Card sorting and information architecture
Site mapping
Persona and her story
User flow
Wireframes and prototyping
